Explain how text is arranged, recognize a font family and its styles, and spot serif and sans serif letters.
01
Watch the lesson.
Letters and font families
02
Words to know.
01
Typeface / font family
The overall design of a related set of letters.
Ty
02
Font
A particular style within the family.
Fo
03
Weight
The thickness of the letter strokes.
Compare the larger heavy title letters with lighter reading text. A style guide names the role of each style and records the font, size, weight, and spacing used in the real design.
Slide 4.
04
Headline
The text that introduces the message.
He
05
Body copy
The main text you read.
Bo
06
Serif / sans serif
Letters with small finishing strokes / letters without them.
Se
03
What to look for.
WHAT TO LOOK FOR
See it. Say it. Check it.
Use these prompts as you work through this lesson.
01
Look at one actual letter shape.
For exampleCompare the shape of the letter “a” in two fonts.
02
Name the job of the headline and paragraph.
For exampleThe headline announces the topic; the paragraph explains it.
03
Use size, weight, and spacing for a reason.
For exampleMake the headline larger if it should be read first.
